2004 - Psychology

DescriptionDaniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University, for demonstrating that when people pay close attention to something, it's all too easy to overlook anything else -- even a woman in a gorilla suit.
Referencehttp://"Gorillas in Our Midst" Daniel J. Simons and Christopher F. Chabris, vol. 28,Perception, 1999, pages 1059-74. ; DEMO: http://viscog.beckman.uiuc.edu/media/ig.html
WinnersChristopher Chabris
WinnersDaniel Simons